Jane lives downtown and calls herself a “hipster who doesn’t think I am.” She loves to shop and draws her style inspiration from the other women she sees around her. Jane loves finding great-fitting, perfectly worn-in designer jeans at shops like Buffalo Exchange and Crossroads.

“My mom taught me to shop at thrift stores,” she explains. “This key necklace – my dad found these keys in my grandpa’s garage after he passed away.”

Scarf and sweater-knit tee: Forever 21
Army jacket: Nordstrom Rack
Cardigan: Urban Outfitters
Jeans: Crossroads Trading Co
Boots: Nordstrom


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Element Coat / PacSun, Tribal Headband


Lisa lives outside of the city, but she loves the shopping downtown. Her go-to style inspirations online are Tumblr and Instagram, but her favorite inspirations are printed magazines such as Cosmopolitan, Marie Claire, and Vogue.

“‘I like to shop’ is an understatement. I just found out I’m pregnant. I’m going to save up and cheat on fashion with baby clothes, so I’m cutting back! It’s pretty exciting.” Congratulations, Lisa!

Shoes: Chuck Taylor Classic Converse All-Stars
Tribal headband: Ross
Coat: Element at PacSun
Jeggings: Nordstrom Rack
Handbag: Forever 21




Much like country singer Taylor Swift, Hannah showed off her sweet and feminine side with a simple lace dress, but introduced a bit of country with her awesome boots! A tribal print cardigan accented the white dress perfectly, and a silver Tiffany necklace added just the right finishing touch.

“I’m borrowing a friend’s dress!” says Hannah, who was out and about with her boyfriend when Go Girl bumped into her.

Boots: Gifted
Necklace: Tiffany and Co
Cardigan: Kohl’s


Chantal (8)


It was easy to spot Chantal even in the pre-dusk light as she waited to meet some girlfriends for drinks – she radiated confidence in her emerald green platform pumps with matching clutch, dark skinny jeans, and brand new leather jacket. The California native, who recently returned to San Diego after spending two years in Barcelona, writes a fashion blog!

“Barcelona is very monochromatic,” says Chantal, who plans to move to LA  in the near future. “Here, it’s very casual and very jeans and flip flops. Barcelona likes to dress up. Here, we like to dress down.”

Blouse: Nordstrom
Shoes and purse: Yves Saint Laurent
Jacket: Vince
Jeans: J Brand
Necklace: Express

Lauren is wearing a J Crew jacket and cashmere scarf from Cambodia


Lauren recently returned to Portland from Malaysia where she worked as an intern for a women’s rights group. She learned that no matter how small, she can make a positive impact in the lives of women. The highlight was working with the kids at the refuge, even though they didn’t speak the same language. During her travels she visited Indonesia, Thailand, Cambodia, and Singapore. While in Siem Reap, Cambodia, she scored on the beautiful cashmere scarf she’s wearing in the photo. It’s from a night market where she bargained to get the best prices.

“My style is simple and clean-cut with subtle pops of color or design,” she told Go Girl. “I wear a different Cambodian scarf almost every day.”

Shirt: Banana Republic
Boots: Macy’s
Jacket: J Crew
Scarf: Cambodia


Morgan’s amazing fringed suede boots were too good to pass up! She is a fun girl, and the boots just illustrate her cool, fun sense of style! She loves to wear a ton of jewelry – a lot of which she has borrowed from her mom’s closet, which has her original vintage pieces from the 70s and 80s!

“I’m a hippie hipster. I wear a lot of different styles. I like long dresses with flannels a lot. I have a great 70s vest with flowers on it.”

Boots: American Eagle
Socks: Kohls
Watch & Necklace: Fossil
Flannel Shirt: Thrift


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Betsey Johnson vintage one of a kind coat, scarf,


Carla owns a fashion boutique in Montana called Sew Queen Designs. Her style is this Bohemian chic hippy vibe totally unique to her, pulling in bright colors and mixing vintage designer pieces (she’s obsessed with Betsey Johnson!) with different patterns. She’s in Seattle on a shopping trip to gather supplies – she’s sewing her own wedding dress, as well as all of her bridesmaids’ dresses!

“My favorite piece is this Betsey Johnson vintage coat I’m wearing. I bought it for like $500 when the store in Seattle closed. It’s one of a kind! I wear it all the time.”

Hat & Skirt: Sew Queen Designs
Betsey Johnson scarf from Nordstrom Rack
Boots: Gianni Bini at Dillards
Vintage Jacket: Betsey Johnson
Handbag: Marc Jacobs
Necklace: Chanel

Sophia is wearing Bebe while carrying a Coach bag


Sophia is an accountant by day and young mom of two by night. She says her family life keeps her busy but she loves to ski, read, and travel. Her classic style caught our eye while she was taking a lunch break in downtown Portland. She was excited to try a can of Go Girl to help energize her for the rest of her work day. Sophia works for an investment firm so she usually dresses professional and classic during the week.

“Right now I’m dressed for work,” she told Go Girl, “But I like to wear something fun, like this coat, to make the outfit more interesting.”

Coat: bebe
Bag: Coach

Loreal Pink Blush and Pressed Powder, Lauren Hansen vintage


Zoe had hair to her mid-back up until a month ago, when she decided to go short and donate it all to Locks of Love. She rocks it with sweet soft pink barely-there makeup and a tiny bit of pomade. If you’re hoping to get the dish on her hair color, forget it. It’s her natural color! (No fair!)

“I never thought about cutting my hair short til a bunch of people in a row were like, ‘you would look good in short hair’, so I just did it. I’m too lazy to deal with hair!”

Sweater: Lauren Hansen
Dress: JC Penney
Necklace is handmade by  a friend!
Palest pressed powder and pink blush: L’Oreal


Sahara is wearing l'Oreal Paris lipstick and an Aritzia dress


Go Girl caught up with Sahara while she was on her way to a job interview at Forever 21. She’s dressed to impress! We love her bold lipstick and Aritzia dress. Besides fashion, Sahara’s passion is photography. She shoots film now, and is hoping to be able to afford a new digital camera soon. This small town native is planning a move to Portland in the near future and is lining up a couple jobs.

“I want to move to Portland because it’s a bigger city, and a lot of my friends have already moved here. Plus, there’s better shopping!”

Dress: Aritzia
Lipstick: L’Oreal Paris


Yoshi is wearing cute pieces from Ross and an Urban Outfitters bag


California native Yoshi is a veteran bargain hunter! She gets name brand pieces for great prices while shopping at Ross and Kohl’s. Her faux leather jacket caught our eye while she was shopping at the mall during her break from work. This soft-spoken California native moved to Portland at the recommendation of a friend, and is loving the lifestyle.

“In my free time I like to read, surf the web, and shop,” she told Go Girl.

Jacket & Dress: Ross
Bag: Urban Outfitters

Kathryn is wearing Scotch & Soda, Anthropologie, and J Brand


Kathryn was happy to chat with us while working at a boutique called Scotch & Soda, a new shop to the Portland area. Her style is unique, and we love her patterned pants and stunning accessories. Kathryn was working at Anthropologie and going to college in  California when she fell in love with her Oregonian boyfriend. After 2 years of long distance, she decided to move north to be with her sweetheart.

“I decided that I needed a change,” she told Go Girl.

Top & Necklace: Scotch & Soda
Pants: J Brand
Ring: Anthropologie
Shoes: House of Harlow

Rebekah is heading out for the night in H&M shoes and Zara scarf


Go Girl caught up with Rebekah on her way out for the evening. She’s planning on meeting up with her boyfriend to go out to a local bar. Portland nightlife style is relatively laid back, and Rebekah says she loves to wear pieces inspired by menswear, like the shoes she’s wearing tonight – and button downs! She was excited to get energized with a can of Go Girl before heading out! This University of Oregon student likes to blog and take pictures, as well as follow style blogs.

“Some of my favorite style blogs right now are Song of Style, Who What Where, and Refinery 29,” she told Go Girl. Now she’ll have the Go Girl Passion Meets Fashion blog to follow!

Shoes: H&M
Jeans: American Eagle
Jacket: Aritzia
Scarf: Zara

Taylor is jazzing up her work outfit with a perfect milk maid braid


Taylor works for a well-know farm-to-table restaurant in NW Portland, and is a student at Portland State University. She juggles her school work and job with ease, and recently got a cute new lab/boxer mix puppy! This bohemian girl says she loves everything Free People makes! At work, Taylor has to wear all black, so she likes to jazz up her look with interesting hairstyles. We love her milk maid braid.

“I like to wear clothes that are flowery and patterned. I like the loose-fitting hippy style,” she told Go Girl.

Hair:  Milk Maid Braid. Here’s a great video tutorial if you want to try it for yourself.




Beneath her sporty exterior, Kendrix showed off some feminine features. Her sun-kissed brown hair was in a pretty braid and her nails were painted a fire-engine red with a sparkly white design. While you’d normally spot this athlete wearing a ponytail, she said she just decided to do something different with her locks today.

“I think I’m really sporty,” say Kendrix who wore a bandage around her ankle and walked with the help of a pair of crutches thanks to a sports injury. “I usually wear pants and some sort of t-shirt or sweatshirt.”

Shoes: Converse
Sweatshirt: School


Dee Harris (2)


Don’t let the flirty skirt and adorable knee-high socks fool you. Dee says her style is a far cry from the cutsie school girl Go Girl saw her wearing on her way to work. When hanging out with her boyfriend and attending shows, this adorable fashionista says she usually rocks old-school Harley tees and band shirts.

“I’m into vintage,” says Dee who has worked at American Apparel for a year and a half. The San Diegan says you can thank her employer for her head-to-toe look (minus the jacket). She gets a discount on the clothes and a clothing stipend from the apparel company. Dee  says she is so into vintage that she has her own Etsy shop (since1985) where she sells vintage items.

Shirt, skirt, socks, shoes, bag: American Apparel
Jacket: H&M


Mariane works at an upscale salon and is excited to go to esthetician school soon. She wears black, gray and white to work, so most of her closet is getting filled with those colors, and then tries to find things to mix and match to make that stylish.

“Simple is the best,” she tells us!

Green Army coat: H&M
Cardigan: Urban Outfitters
Dress: H&M
Tights & boots: Forever 21
Stockings: Urban Outfitters


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viviana, mossimo sweater, fuego boots


Viviana loves to dress in a retro unique fashion – she never wants to dress like anyone else; she likes her own style, which always includes bright colors, especially in her accessories or her nails. We were so taken with her gorgeous silver hair! She was golden blonde a few days ago; she wanted something different for Valentine’s Day.

“I wanted to do something different. I was debating whether to do this (silver) or to do something brown, but you can always do brown. Let’s do silver, let’s go crazy!”

Sweater: Target
Socks: Fuego

Anastasia, Too Faced, Lorac, Urban Decay


We escaped the downpour this afternoon and ducked into Ulta, where we found the lovely Brynn, who filled us in on the latest beauty trend: eyebrows! She absolutely loves her job, and was happy to explain that she achieves her perfect brows. Having them shaped is important, she says, and using a concealer on the concealer brush to carve out a crisp edge right under the brow, giving you the appearance of flawless brows. She follows that with Anastasia Beverly Hills Brow Genius loose brow powder, then seals it with the included waterproof gel on an angled brush.

“It’s a new trend. Definitely in the 90s it was all about having really soft brows. You didn’t really see dramatic makeup. Now it’s all about that retro Hollywood glamour type style.”

Brows: Anastasia Beverly Hills Brow Genius Kit
Mascara: Too Faced
Liquid Eyeliner: Lorac
Eyeshadow: Urban Decay  Basics Palette

Paulina is wearing Poler and Pendleton at a coffee shop in Portland


Go Girl caught up with Paulina at a popular coffee shop in the Ace Hotel in SW Portland. Her sporty style caught our eye. Turns out Paulina works for outerwear producer Poler. On her free time she loves to hike, ride horses, and ride motorcycles. Originally for California, she ventured north in search of something new.

“I wanted to get out of Southern California,” she told Go Girl. “I love the people and culture in Portland.”

Hat & Jacket: Poler
Purse: Pendleton
Ring: Gift from Mom


Kacie works at Free People and flaunts it's style


Kacie is a fashion marketing major who lives and breathes style. We met up with her at the Portland Free People store to ask her more about her outfit. Her bubbly, outgoing personality matches her eccentric style. She has her very own style blog, too! She featured the same outfit on her blog  shygirlloudvoice.com. Kacie says she likes to shop at thrifts stores and online on the Mojave site.

“I would describe my style as over the top,” she told Go Girl. “I’m a bohemian girl.”

Skirt, Necklace, & Shoes: Free People
Top: Urban Outfitters 

Taylor Mortensen (5)


Even in her Sports Chalet work uniform, Taylor still manages to show off her personal style. She accents her gorgeous, bronze-colored eyes with bold eyeliner, and tucked away behind her mass of beautiful, dark hair is a single dread lock. A past boyfriend started the dread for her and it took about three months for it to actually lock. While her current ensemble doesn’t represent her usual style, Taylor says she does like the clothes from Sports Chalet, which sells brands like Roxy and Billabong.

“When I’m not at work, I like trendy, hippy styles like long skirts,” says Taylor, who has worked at Sports Chalet for a year and a half. “I love wearing hats and love dangly earrings.” Her makeup inspiration comes from reality television star Kim Kardashian, and she gets some of her outfit ideas from Instagram photos.

Shirt and pants: Sports Chalet

Kahi is carrying a Michael Kors bag and Victoria's Secret umbrella


We caught Kahi while on her way out with a friend for the night. Their first stop is a local college bar on the edge of the University of Oregon campus. Visiting from California, this young lady knows how to deal with the rainy Oregon weather in style. Her cute Victoria’s Secret umbrella is a great touch. Kahi’s style is preppy, and she loves to shop.

“Nordstrom is my favorite place to shop,” she told Go Girl. “I spend all my money there!”

Bag: Michael Kors
Boots: Born
Jacket: Abercrombie & Fitch
Umbrella: Victoria’s Secret

Liz Hernandez (4)


Though her light grey stretch jeans were hand-me-downs from her mother in law, Liz proved that moms don’t have to wear mom jeans. She was out with her daughter Autumn when Go Girl was drawn to the pair’s matching color scheme. Liz, who lives in Oceanside, works as a makeup artist and isn’t shy about experimenting with her look.

“You have to show your inner beauty,” says Liz, who draws inspiration from adorably quirky actress Zooey Deschanel. “You wear clothes instead of them wearing you.”

Prescription Glasses: Walmart
Cardigan: H&M
Boots: Marshalls
Jeans: Gift