The Company

The Company

"A brand that empowers women every day"
- Shannon Deary-Bell
Founder, GoGirl
Our mission has always been to raise awareness and funding for the pink ribbon causes of breast and ovarian cancer - and that mission is no different today. For many years we successfully supported these causes but today, we are driven to amplify that support of women and aid more amazing causes and dynamic organizations across the world.

Our Story

It all started in September 2005 when we launched our original pink cans all over Sacramento, California. Under the dedicated and driven eye of Shannon Deary-Bell, President and CEO of Nor Cal Beverage, Go Girl was born and has made an impact on communities and women on-the-go for fifteen years.

Our mission has always been to raise awareness and funding for the pink ribbon causes of breast and ovarian cancer - and that mission is no different today. For many years we successfully supported these causes but today, we are driven to amplify that support of women and aid more amazing causes and dynamic organizations across the world.

Go Girl is now moving beyond the pink ribbon and working to empower women every day.

We have increased the number of organizations that will receive a portion of our proceeds; including more areas of women’s lives in our local communities. Go Girl hopes to support women every day in their busy lives, through healthier products, improved nutrition, inspiring partners and impactful partnerships in our communities.

Some of the organizations we support include The American Cancer Society - Making Strides Against Breast Cancer, Protect with Heart - Supporting COVID19 Frontline Workers, St Johns Program for Real Change - Supporting Women and their Children since 1985, & The American Heart Association - Go Red for Women.

Support Your Community

No one knows your community better than you! Is there an organization close to your heart that is making a real difference in the lives of women? Nominate them for recognition and donations from Go Girl.

Having an event or working with a group of ladies that need all the clean energy they can get? Let us know how Go Girl can support you with a product donation.


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